Wendy Lusardi

• Randolph, NJ
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Hi, I'm Wendy Lusardi, looking for opportunity to put my passion for loyalty and retention marketing to work in a CRM / marketing automation environment

Wendy Lusardi's Bio:

Wendy Lusardi's Experience:

• Sr. Director Marketing at Century 21 Real Estate LLC

  July 2005 - October 2016 | NJ

  Sr. Director & Director of Marketing Reported to the VP of Digital Marketing. Delivered and managed franchise affiliate marketing tools and programs that increased productivity, retention and customer loyalty to the brand and its affiliates trough multiple channels. • Increased Brand Intranet and internal marketing applications adoption within brand from 20% to 33% through user experience refinements, content management, segmentation, targeted communication and execution of industry-leading CRM and marketing automation tools. • Lead the Brand Loyalty program resulting in users being 1.8X more productive than non-users through continuous needs analysis, optimization and research. • Publisher of award-winning At Home with CENTURY 21® magazine (custom publication) designed to continue relationship between agents and their past clients.

• Loyalty Marketing Manager at CheapTickets.com

  July 2004 - July 2005 | NJ

  Loyalty Marketing Manager Tasked with growing the CheapTickets Gold Loyalty membership program for a young online travel brand through a strategic partnership with a membership-based program. Responsible for 125K annual new enrollments, a $450K annual budget, and revenue in excess of $2.8MM. • Grew new memberships by 175% between 4Q04 and 1Q05 through segmentation improvements to deliver the best offer at the right moment. • Reduced online cancel rates by 24% and increased Passenger Network Records by 63% for members vs. non-members through online experience optimization. • Optimized creative, mix, and testing strategy through all membership channels (site, e-marketing, DM, Call Center, Market Research, etc.) to exceed plan.

• Loyalty Marketing Sr Manager at AT&T

  1988 - 2004

  Consumer Marketing Sr. Manager – Loyalty and Retention (1999-2004) Lead the strategic planning and implementation of consumer marketing programs that targeted between 3-30 million households via mass advertising, print, direct mail pieces, e-mail, partnership marketing, telemarketing, and customer service. Designed and launched marketing and advertising programs that maximized customer loyalty while expanding their product/service relationship. Two-time winner Circle of Excellence Award.

• Channel Marketing-Execution Manager at AT&T

  1995 - 1999

  Designed, implemented and managed marketing activities that leveraged various inbound and outbound customer touch channels to meet goals of reducing expenses, cross selling services and products, as well as increasing customer loyalty and retention. Developed strategy and managed internal and external call centers and vendors. • Exceeded AT&T Wireless/Long Distance service bundle sales objective by 10% utilizing Inbound Call Center. This was achieved through introduction of consultative selling techniques, enhanced wireless service order taking system, specialized training initiatives and a multitude of sales tools to associates. • Developed, tested and deployed on a large scale lower-cost customer care strategy for less lucrative customer segments. Reduced care expenses by 22% by leveraging lower cost care channels. Redesigned care experience for over 24MM customers, while maintaining customer retention/satisfaction levels.

• Financial Analyst — Chief Financial Officer Organization at AT&T

  1987 - 1994

  Managed budget and financials on behalf of the consumer Long Distance organization. Effectively managed annual budget in excess of $100MM. Conducted business case studies, financial analysis and investment modeling. Prepared, analyzed, and presented to senior management monthly financial results.

Wendy Lusardi's Education:

• Fairleigh Dickinson University

  MBA

Wendy Lusardi's Interests & Activities: